Launching a company blog is one of the essential steps a business should take to stamp its presence on the Internet. Not only is it an effective means of communicating and interacting with suppliers, customers and other affiliates, it also can be an important survey tool on different business fronts. With this in mind, it's important to consider a number of things before launching your company blog.
What information should be posted?
The primary aim of having a blog is to pass information along to suppliers and consumers. This should be done in a consistent manner. Apart from simply announcing corporate events, product launches and other self-promotion activities, provide tips on using your products or services and let readers comment on your posts. Interact with the readers by commenting back. This will build a solid virtual relationship that will be a plus for your company.
How accessible is the blog?
You want your blog to be accessible to the audience you are targeting at any time. Therefore, you have to consider technical issues such as where you should host the blog, the type of hosting you should get and browser compatibility, among others. Get a good web hosting package that will not limit your website's accessibility. This is particularly important if you anticipate a wide readership.
What content should you post?
Most businesses will be tempted to thump their chests on their blogs. While this can be done once in a while, you should strive to give value to your readers. Do not over-focus on what your company is providing. Instead, approach your readers by showing them how they can improve their lives. For instance, show them why your solutions or products will help them. Mix the content with other great related news from the Internet. Readers frown upon blatant self-promotion, and posting related news from other sites will have a positive, diluting effect.
Who will be the lead editor?
Your corporate blog should have a lead editor who will be selecting pieces to be posted, editing guest posts and determining the direction of the blog in line with the company's objectives. Readers get used to a particular voice on blogs and make a connection easily. Having multiple editors can lead to a jumbled blog in terms of the news stories, commentaries and editorial voice.
When taken into consideration, the above four points will make your company blog have a great impact and enjoy regular readership from your connections, suppliers, consumers and affiliates.
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