Winning Over The Generation Z Consumers - Click here http://bit.ly/hDOIKD for full article

click here http://bit.ly/hDOIKD for full article

Generation Z has a whole new set of challenges a company must adapt to if it plan to survive and thrive as this new generation of consumers come of age. Generation Z covers people born around 1992 until 2010. The teenagers are already demonstrating that the strategies for Gen X and Gen Y aren't going to be sufficient. Fortunately they are sending a clear message about what will work.

Smartphones

Almost all teenagers own one and texting is an art form they have mastered. A complete marketing campaign means a texting component is a must. Remember to keep the adds short and to the point. Most will read the text message through even if they delete it. Make it memorable and your product will have a positive advantage when they are making a buying decision.

Social Media

Most of Generation Z has a Facebook account despite most being too young to sign up under the Terms of Service agreement.. They are there connecting with each other and sharing their opinions about anything and everything If they aren't in Facebook, they are on Twitter doing the exact same thing. If your company isn't taking advantage of the Facebook and Twitter buttons on your blogs and websites, you're missing an important way to appeal to Generation Z. A fan page in Facebook and a Twitter account are now as important as has having phone number.

Product Over Brand

Gone are the days when having a positive brand image was enough to increase sales. This doesn't mean you can ignore branding, a bad image is just as detrimental with Generations Z as it is with every generation that came before. Specific product marketing is crucial with Generation Z. Just because they love their MacBook Pro doesn't mean they will buy an iPod when they need an MP3 player. Brand loyalty is fleeting at best. Each purchasing decision is based on the merits of the product and input they have received from other Generations Zers.

One of the nice things about Generation Z is that they are as easily engaged by a smaller company as they are by a larger one. In some cases, being a smaller company may actually be an advantage when going head to head for their business with a larger conglomerate. Appealing to Generation Z with these strategies is the first step to winning over this new generation of consumers.