Why Users Are More Engaged With Social Media on Fridays? http://bit.ly/kDuYWx

Click here for full article http://bit.ly/kDuYWx

With millions of people zipping around on social media every day of the week, the times and days when there is more activity is the sort of information of interest to any small or medium-sized business owner. This is the time when the odds are higher of interesting your potential customer or client. If the two of you are looking for one another, when is it more likely that you’ll find each other, and can you do anything to contribute further to that bit of kismet?

Sure, you can. Recent research has shown that social media activity is greater on Fridays by a notable percentage. For example, Adam Bain, Twitter Chief Revenue Office, noted at the Ad Age Digital conference recently that there are significantly more tweets on Fridays.

To maximize this phenomena, getting into the mindset of the social media traveler is a boon. First of all, people are getting into a social mood on Fridays. The weekend has arrived, people are wondering if the dorm party is still on, they’re inviting friends to movies, they’re planning last minute items for a dinner party.

Or social media travelers are preparing to put on their weekend warrior garb, thinking about the yard work or the household repairs they intend to accomplish. They’re putting together their shopping lists – clothes-buying, groceries, haircuts, household items – the lists go on.

People are wondering what their at-distance parents or children or friends are doing, remembering birthdays and anniversaries, checking outfacebookc  walls and the like.

In other words, Friday brings many millions of us back to our personal lives, and we become, well, personal.

In addition, the social media traveller is probably spending a few more moments on each click, winding down from the frenzy of the week, studying things that catch the fancy with a bit more attention.

This is a great moment for a business to gain the attention of this potentially more engaged audience. Present something to them that is meaningful and applicable to their search while the window is open. That window begins to slide shut on Friday evening as people become physically involved in what earlier in the day they were visualizing.

If your business has something to do with what all these millions of social media travelers are searching, you’ll be ahead of the curve by fulfilling their needs. It’s been suggested that marketers are generally unaware of the Friday social media traveler “bump.” So, for the time being, in addition to a larger searching population, another advantage is less competition.