Business owners are quickly realizing that social media is not just a hobby. Word of mouth is powerful and, if used correctly, you can learn how to convert social media traffic into leads.
You should carefully determine which social media networks your company should integrate into your marketing strategy. Ask yourself this question: Where are your customers, clients and vendors in the social media space? Find out and then join in the conversation.
Remember that social media is conversation as well. Some business owners still live by the old adage "Always Be Selling." In social media, you aren't always selling. You are interacting.
Keeping this in mind, here are seven ways to convert your social media traffic into leads:
1. Be engaging. Build up trust with your social media connections and you'll build interest and credibility for your business. Make sure you are interacting and not just talking to yourself.
3. Give incentives. Consider offering specials or discounts to people who become fans of your Facebook page or retweet your post on Twitter. Add a contest to your website.
4. Welcome new connections. Make sure you thank new followers, fans and visitors to your website. A simple post on Twitter or Facebook will do the job. You can also integrate a pop-up welcome sign for first visitors to your website.
5. Don't overwhelm people with content. Is the home page of your website too intense with information? Consider designing a simple landing page to minimize the noise and get people to the point faster and easier.
6. Give plenty of call to action in all areas of communication. Include links to your site on Twitter, Facebook and Google Plus when you post a new blog or have a new product or service. Make sure visitors to your website can easily contact you through filling out a quick form.
7. Use a little self-promotion. Advertise your products on your own website. Mention your products and services in all social media networks. Don't overdo it but a little self-promotion is okay.
Following these suggestions can help convert social media traffic into leads. Just remember that it's not always be selling, but it is always be
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