Tuesday, February 22, 2011

NewMediaPlus Founder on Success City Radio - Click here http://bit.ly/eqOp3Y for full article

Click here http://bit.ly/eqOp3Y for full article

Brett Pojunis, CEO and founder of New Media Plus, Inc., will be appearing at 5 p.m. PST, Feb. 22, on the Success City Radio Show to discuss website development, social media marketing and other new media topics.

Hosts Maria and Mick Bailey are small-business owners who use their airtime to promote capitalism and entrepreneurism. Owners of Express Oh! Coffee in Henderson, Nev., they regularly interview entrepreneurs, authors and politicians.

The show is broadcast live and callers are welcome to contact the show by calling 347-857-2671. It can be heard streaming live by clicking here.

If you miss the live show, check back here after it has aired for a link to the archived broadcast.

NewMediaPlus provides leading graphic designs and cutting-edge Web development to build customer's online advertising and social media marketing presence. The intent of NewMediaPlus is to become a partner with each client and alleviate all the typical problems clients usually face. NewMediaPlus customer service representatives will be available to assist clients by phone, online through live chat and in person at the retail locations open 24 hours a day 7 days a week.

NewMediaPlus has just launched DesignCenterPlus, which enables the company to deliver most websites within 48 hours.

Twitter Blocks Mobile Apps - Click here http://bit.ly/hBEasH for full article

Click here http://bit.ly/hBEasH for full article

The micro-blogging universe was rocked last Friday by the sudden and unexpected suspension of the popular third-party mobile clients Twidroyd and UberTwitter by top Twitter brass.

The applications, alongside the popular UberCurrent utility, let mobile-device users access Twitter and a variety of different services from their smart phones. Twitter explained its actions on the official help center support page shortly thereafter. (As of Feb. 20, Twidroyd and UberSocial for Blackberry, formerly UberTwitter, were granted access after taking steps to remedy the violations.)

According to Twitter, the applications and their parent company, UberMedia, were guilty of repeatedly violating Twitter's policies for much of the past year, going back as far as April 2010. Specifically, it was alleged that the applications in question let users send messages longer than 140 characters (Twitter's limit), and in some cases, altered the content of users' tweets to make money from affiliate links.

One of the other major reasons given for the suspension was trademark infringement on Twitter's brand identity. The company discourages the use of names that are similar to its own by third-party extension developers. TweetDeck, which was incidentally purchased last week by UberMedia, is one obvious exception that seems to have been given amnesty. Considering TweetDeck's wild popularity, it's highly unlikely that Twitter would decide to ban them, too.

UberTwitter has already changed its name to UberSocial to comply with trademark policies.

The recent actions by Twitter aren't entirely shocking, as it has begun to assert greater control over its platform. Though an IPO might not happen any time soon, Twitter is still determined to boost profits in order to justify its theoretical $10 billion valuation. It can't afford to have third-party applications siphoning off revenue when it is barely profitable, itself. It's clear that it wants to protect its brand identity and deliver the best experience possible for its users. But, the financial motivations for the sanctions against UberMedia are equally important. As Twitter moves forward with more aggressive monetization plans over the coming year, developers can probably expect a few more suspensions in the near future.

Friday, February 18, 2011

4 New Ways for Travelers to Network - Click here http://bit.ly/ii5sVv for full article

Click here http://bit.ly/ii5sVv for full article

When you are in any type of business, the people you know are everything. You need to have good connections with partners, peers, colleagues, clients, vendors and even just friends. An ever-expanding, strong network is the most important key to a successful small business.

Unfortunately, business travelers today don't often have spare time to meet people, socialize and network. Between getting to the airport several hours early for security purposes, to sitting on a plane for an extra half-hour after it lands, business travelers all agree that traveling is the biggest drain on productivity. But now, that is all changing thanks in part to several niche travelers' social networking sites.

Websites such as Planely, IMGuest, TripIt and Plancast all are finding ways to connect business travelers to each other and help them make better use of their time. You can find out if someone on your flight is attending the same conference as you and maybe even get some deals done before you land. You can find a buddy with whom to share a cab or just meet people who, like you, are in a strange city for business.

With Planely, you enter in your flight information and the free service will connect you with other Planely users on the same flight, or at the same arrival and departure airports. You can make arrangements to meet or even sit next to each other. Of course, this does create the opportunity for engaging in non-business-related activities, as demonstrated by a tweet on the site when we looked from a stephaniiebabii who was apparently bored at Sacramento International Airport and had an hour to kill.

IMGuest functions more like Foursquare. Users log into the service and check in at their location. Other users on the premises will see that they're there, can look at their profile and then procede to make plans. Later, you can mark the person as a "favorite guest" and follow them, getting email notifications the next time they check in, no matter where they are in the world.

TripIt has less to do with business or social networking and more with making your life easier. It promises to "turn chaos into order" by organizing your travel information into one online itinerary; automatically include maps, directions and weather reports; give you the ability to make restaurant reservations or book show tickets; and even check in for flights. TripIt for Business is designed for office administrators, letting them book, organize and track multiple employees. And TripIt Pro sends flight delays, cancellations and gate changes to users' phones; keeps track of frequent-flyer points; and much more.

With Plancast, you don't necessarily even need to be traveling. It "helps you find out about events and other social activities ahead of time ...." In other words, rather than sharing with your social network where you are, Plancast lets you share where you will be. It's a new site so can be excused for not offering up exhaustive lists of upcoming activities (when I created my account and included "Music" as a category of interest, all that it brought up were Lady GaGa and Sade concerts, and I'm reasonably certain Las Vegas has more than just that going on).

Using these services is a great way to build your network and increase your productivity while traveling. Businesspeople everywhere can now have a much more connected, and maybe even profitable, experience while traveling.

YoLink Promises to Save Hours in Web Searches - Click here http://bit.ly/f4rDYS for full article

Click here http://bit.ly/f4rDYS for full article

We've all been there. Hip-deep in a project, two or three search tabs open, and half-a-dozen link-enriched pages like WordPress blog articles, Wikipedia entries and Google Docs on our screen. Faced with hundreds of links to information in PDF documents and ebooks, we're soon overwhelmed trying to find one simple piece of data in an information haystack. Normal search engines now return so much irrelevant information that we manage to waste a lot of time sifting through it to get to what we need.

Until now, that is.

With the launch of YoLink, the nature of Web searches has changed forever. YoLink not only searches pages, but also the links contained on those pages, and puts the information right at your fingertips. It prowls through PDFs and ebooks to find the bits of relevant date hidden within and presents them quickly and clearly. No more clicking on link after link to find the information you really want; a YoLink search saves individuals and small businesses both time and money.

YoLink has opened its API to allow integration into sites Web-wide. Those who blog on TypePad, Blogger and WordPress can offer context-relevant searches to their readers with the installation of a simple widget that does the heavy work of poring through multiple links to determine which match up with the search criteria. The clickable results are previewed in a separate window.

If you don't like how the information comes back, change YoLink's behavior and fine tune your results by clicking a button next to your browser's address bar. Also available is a desktop version for searching your computer or home network, and browser plug-ins for Firefox and Chome that put YoLink's incredible functionality exactly where you need them most.

You can store your YoLink results in an online account. Registration is free and requires only an email address. Or, all data and links can be saved to Google Docs, a handy feature if you want the results accessible by your team.

Everyone benefits by saving time, but small businesses in particular will see the benefits to the bottom line when they stop losing so many employee hours to what we used to call "a simple Web search." YoLink makes the jump from search to find with its slick interface and easy-to-understand features. That simple yet profound difference increases productivity by turning hours spent wading through search results into mere minutes.

Thursday, February 10, 2011

New Media Plus, Inc. Delivers Customized Websites Within 24 Hours - Click here http://bit.ly/i8lhx9 for full article

Click here http://bit.ly/i8lhx9  for full article

New Media Plus, Inc. Launches DesignCenterPlus to Address Small Business Web Design Needs

LAS VEGAS, Feb. 10, 2011 (GLOBE NEWSWIRE) -- New Media Plus, Inc., ("NewMediaPlus"), a company that develops and maintains a strong, cost-effective Internet presence for businesses through 1-on-1 interaction with its Internet Specialists, announced today the launch of its Web design tool, DesignCenterPlus.

DesignCenterPlus was developed as a tool for NewMediaPlus' Internet Specialists to effectively interact with clients. It features fully customizable website designs using the latest Web technologies. Clients can choose from (X)HTML/CSS, WordPress or Joomla!.

DesignCenterPlus delivers solutions that offer:

* Custom Web 2.0 look-and-feel to match company branding
* With help from NewMediaPlus, clients easily decide on a design
* Unique process to gather website content from clients
* Designs optimized for search engines
* Integrate social media to drive customers and increase sales

The most revolutionary aspect of DesignCenterPlus is that most clients can have custom, 5-page websites up and running within 24 to 48 hours around $1,000! Additionally, NewMediaPlus can supply content for a nominal fee.

"Most businesses owners we speak with share negative experiences from previous firms and really appreciate how we work with clients," said Brett H. Pojunis, CEO of NewMediaPlus. "The combination of DesignCenterPlus and 1-on-1 interaction with our knowledgeable team enables our clients to identify exactly what they want, within budget, and it's usually launched inside 24 hours."

"We created DesignCenterPlus to help clients envision the look and feel of their future website without having to commit to an agency first. We showcase the many possibilities in layout, content presentation, colors, widgets and through interactive, live demos," said Nina Khoury, DesignCenterPlus lead developer.

 

About New Media Plus, Inc.

NewMediaPlus provides cost-effective, real-time solutions for social media, Web development, graphic design and online advertising. NewMediaPlus delivers the highest level of customer service through 1-on-1 interaction over the phone, online or in person to help businesses develop and maintain their Internet presence. NewMediaPlus is based in Las Vegas, NV, and intends to launch additional locations throughout the United States and beyond. Please visit our corporate website at http://corporate.newmediaplus.com/. To learn more about our services, visit www.NewMediaPlus.Com, and to view our social media marketing blog, visit www.NewMediaPlus.Net.

The DesignCenterPlus logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=8743

Disclosure Regarding Forward-Looking Statements

This news release contains forward-looking statements, including statements containing the words "believes," "anticipates," "expects," "intends" and words of similar import. These statements involve known and unknown risks and uncertainties that may cause the Company's actual results or outcomes to be materially different from those anticipated and discussed herein. Important factors that the Company believes might cause such differences include: (1) concentration of the Company's assets into one industry segment; (2) the nature of the Company's business (as defined herein); (3) the impact of changing economic conditions; and (4) the actions of competitors, including pricing and new product introductions.

CONTACT: MEDIA CONTACT
Martin Stein
(855) 667-7587
martin@newmediaplus.com

New Media Plus, Inc.
Brett H. Pojunis, CEO
Toll Free:  855.NMP.PLUS (667.7587)
Local:  702.943.1801
www.NewMediaPlus.Com
www.NewMediaPlus.Net

Twitter Sued for Infringing on Celebrity Networking Patent

Click here http://bit.ly/dHr4u8 for full article

If you ask any Twitter user what most appeals to her about the micro-blogging platform, one of the most-heard answers refers to the connection she feels with Ashton Kutcher or whomever is her favorite celebrity. Not only does Twitter let users connect with celebrities' personal thoughts and feelings, but it provides a forum to talk back to them. Of course, most celebrities just use the site to market their latest work, and some don't even write their own tweets (they have assistants and social media marketing managers for that), but this doesn't sway fans from following their idols, like Lady Gaga.

However, VS Technologies, a limited liability company operated from Alexandria, Va., by a patent attorney, has filed a lawsuit against Twitter for patent infringement.

The patent in question is U.S. Patent No. 6,408,309, "Method and System for Creating an Interactive Virtual Community of Famous People". On close inspection, the patent is simply a social networking idea to create "interactive, virtual communities of people in various fields of endeavor wherein each community member has [a]...personal profile containing information about that member."

VS Technologies was awarded the patent in 2002, Twitter was created in 2006 and the suit was filed on Jan. 18, 2011.

The argument could be made, and doubtless will be by the defendant's attornies, that VS Technologies' patent summarizes every single social networking website, application and community forum on the Internet, today. 

Twitter allows users to post updates conforming to a text message limit of 140 characters. Twitter users, or "tweeps", follow other users, and all followers of a particular user receive messages posted either online or from mobile devices. Early adopters were government organizations, such as fire departments, search-and-rescue teams and even NASA. It was seen as a way to get simple messages to multiple contacts quickly and easily. After 2007, popularity grew and celebrities saw it as a way to reach out to fans.

In the lawsuit, VS Technologies is demanding compensation in the form of royalties for use of its patent.

Twitter has responded stating that it will "vigorously defend" itself against this allegation. Legal experts are saying that Twitter may even go after the U.S. Patent Office because analysts say the patent should never have been granted in the first place as it does not support the spirit of the patents and the reason they exist. Twitter also is arguing that the patent does not properly encourage innovation.

Wednesday, February 9, 2011

Super Bowl Advertisers Turn to Social Media Marketing - Click here http://bit.ly/i4A1Yt for full article

Click here http://bit.ly/i4A1Yt for full article

With social media becoming part of everything we do and see, this year's Super Bowl was no exception. Companies looked to capitalize on the huge amount of viewers and their influence on others with conversations and mentions about various things throughout the game, including this year's amazing, boring and even controversial ads. One thing was clear, however: social media has taken over the Big Game in a big way.

Foursquare rolled out the first-ever, worldwide check-in for the Super Bowl, allowing users to globally sign in and receive a badge. Any user, no matter where they were, could check in and earn a badge for either the Pittsburgh Steelers or Green Bay Packers, and with that, a special code to save 20 percent off select merchandise at NFLshop.com. This global check-in ability will most likely result in the game being the most popular location to date for Foursquare, opening the door to many other opportunities for promoted events and venues.

Discussions about the Super Bowl and the commercials only increased single digits, percentage-wise, from last year in the following hours after kick-off. Most of the trends were on the game itself, the commercials, the rendition of the national anthem by Christina Aguilera (see the video below), and the halftime show starring the Black Eyed Peas.

Other than the game itself, the commercials took up most of the tweets posted through Twitter, with Chrysler, Doritos and the Transformers: Dark of the Moon sequel as the top three and taking up the bulk of discussion, according to Trendrr.

The use of social media outlets in conjunction with primetime advertising had a huge effect on this year's Super Bowl, generating buzz about certain companies. Businesses also used Facebook and other social media outlets to boost positive trends about their products. Companies like Anheuser-Busch and Coca Cola used Facebook pages to host polls on particular ads to boost the chatter in a positive light and get people involved in football-themed activities.

As always, there are the companies that push the limits of what we deem socially acceptable. GoDaddy.com released ads online and on television this year that seemed to push the envelope in hopes of generating online interest. Although it has achieved that goal, it also generated plenty of negative buzz.

Google Buys Up Fflick for $10 Million - Click here http://bit.ly/egJ3Z8 for full article

Click here http://bit.ly/egJ3Z8 for full article

Since its creation in a Stanford computer lab over a decade ago, Google has always been a hotbed of technological innovation and growth. Many of Google's in-house projects end up becoming smash hits, such as the ubiquitous Gmail service and the Google apps family of Cloud-based tools. But, for every hit, there are usually a few misses, such as Google Wave, that fall by the wayside.

But, in the mergers and acquisitions department, Google seems to know which companies are worth paying good money for. Its latest purchase is the social-media sharing site, Fflick, recently bought for a cool $10 million.

If you've never heard of Fflick, you're not alone. Neither has anyone else. But this intriguing start-up is apparently enticing enough for Google's subsidiary, YouTube, to take notice. Fflick bills itself as a "sentiment analyzer" that organizes messages from the popular micro-blogging service, Twitter, to power a movie recommendation portal.

Fflick was launched last year by four ex-Digg employees, with a focus on analyzing and filtering tweets to get an overall reaction to new films from the average moviegoer's point of view. In a nutshell, Fflick scours Twitter feeds looking for mentions of a particular film and displays those tweets alongside that film in a variety of ways.

Though details are murky at the moment, it would appear that Google plans on integrating Fflick with YouTube to bring its "Sentiment Analyzation" to the popular video-hosting site. This may be just the beginning for such crowd-sourced ranking schemes.

Prior to the YouTube acquisition, the Fflick team made it clear that movies were just the beginning, with plans to use their tweet-scraping software in other areas, as well. The idea behind Fflick has been around for awhile in the form of Amazon's product recommendation service and on other sites. Fflick takes that idea and offers a broader, more all encompassing Social Network approach to product recommendations by harnessing the awesome power of Twitter.

Google's bread and butter is and always has been the Web search market, but it has been actively attempting to integrate a social network into its core offering. It's been an uphill struggle for the search engine giant, and none of its previous efforts have netted any real gains. By absorbing smaller, niche platforms like Fflick and expanding on their ideas, it may stand a chance to grab some market share from social media heavyweights like Facebook.

It has already made some progress in that department with YouTube, which has steadily become more sharing and community-oriented. Hopefully, Fflick will enhance that experience even further in the near future.

Tuesday, February 8, 2011

Why Should You be Interested in Google's Shift to Social Media? - Click here http://bit.ly/gvMAf3 for full article

Click here http://bit.ly/gvMAf3 for full article

The necessity to change and adapt to current trends in the way people communicate and pass on their opinions of products and services is as important to giants like Google as it is to mom and pop sandwich shops. Google has been the dominant player in search engines and, as a result, took home the largest slice of the advertising dollar pie. This is being challenged, however, as Facebook received more hits from U.S. visitors last year than Google. Besides Facebook, other social media sites like Twitter, LinkedIn, Foursquare, Myspace, Quora and numerous others are all competing for visitor loyalty, not to mention advertising revenue.

In order to compete and maintain relevance, Google may have no choice but to shift their creative powers toward balancing traditional search methods with significant growth in social integration. Many believe that this may well be the motivator behind replacing outgoing CEO Eric Schmidt with co-founder Larry Page. That entrepreneurial spirit could be key to navigating this course adjustment.


As business owners, it will be important to not only monitor these shifts toward social media in the major players like Google but, more importantly, to understand how sites like Google, Facebook and even some you may not be familiar with, such as Quora, are being used by your customers to share their experiences. As significant as word-of-mouth endorsements or criticism were to business in the past, today it has taken on viral proportions and any business that underestimates that does so at their peril.

While Google has had some limited success with incorporating social aspects into their famous algorithm, many internet watchers feel it’s too soon to tell just how successful they will be. Founders Larry Page and Sergey Brin set out to create a search engine that would return the most accurate search results possible and due to their focus on the ever-evolving and more complex algorithm that weeds out the junk and the blatantly self-serving, they have been enormously successful. However, users have shifted toward demanding more social interaction and are looking to sites like Facebook to provide a much larger share of their internet experience.

Conclusion:
Long gone are the days when a business owner could hope to be successful by putting an ad in the yellow pages and mailing out a coupon once in a while. Even that most sacred of endorsement, word-of-mouth advertising, has morphed into something nearly unrecognizable. While nostalgia for the way things used to be might seem understandable, any serious tendency to continue doing things the old way is practically guaranteed to undermine the growth of your business.

With Google taking an interest to include social media into search results, business owners should communicate promotions, specials and other content associated with their business throughout their social media assets as they will eventually be served up in search engine results.

Monday, February 7, 2011

Review of Quora.com and New Development: More Than Just a Q & A Website - Click here http://bit.ly/f1zrzS for full article

Click here http://bit.ly/f1zrzS for full article

Quora is the new up and coming site where users post questions that get answered by others. It was established in April 2009 by former Facebook employees, Adam D’Angelo and Charlie Cheever. The site opened in a private domain in early 2010, but is now open to the general public. Due to the excessive attention in the U.K and US media and reviews on a number of influential websites, it has experienced an onslaught of new user registrations. Currently, the numbers of users on the site are doubling every four months. The question now is if Quora is really worth something or is it just a lot of hype that is going to die out after the initial interest has faded.

Some people believe that it was just a matter of being in the right place at the right time. The site got good reviews just before the CES convention when people had a full week to discuss it, so they registered to check it out. Others feel that Twitter has a hand in driving its popularity. One thing is certain and food for thought for all the PROs out there - major brands and organizations are being talked about and the queries are being answered by some rather high profile individuals. Questions dealing with direct marketing costs were handled by the likes of AOL chairman Steve Case. The phenomenal growth may have something to do with the quality of questions being asked and the answers coming from people who count and know what they’re talking about.


The site interface is a mixture. Initially one feels very at home with it; incidentally, this may have something to do with the fact that Facebook employees developed the site. Upon arrival, one finds that familiar social networking manner with all the goings-on between the followers and subjects of discussion. There is a big search box and an inbox and obviously, options to manage settings. Navigating is a bit more difficult than Twitter or Facebook and to use it efficiently to its maximum benefit will take effort and time. To be fair, however, continuous updates are improving the situation.

One major concern is that due to the explosive growth, the quality of content may suffer a major setback. This is being dealt with in a number of ways. One way to make sure only appropriate material is being added to the site, is that new users have to go through a tutorial quiz before new questions can be added. This way, questions that do not meet the criteria get scanned out. Another way to deal with the exponential growth, is the development of a new algorithm to measure user quality. Once developed, this will be a giant leap in technology. Ranking people is not the same as ranking a web page. The signals Quora gets from people are different from the signals Google gets from its web pages, so developing the algorithm will have to take a different set of standards in to account. There is also talk of getting more help to assess the value of the new material available on the site.

The thought that comes that to mind, is if Quora will outshine others in its league. It is obvious that the site is still in the developing stages; as such, it still requires a lot of effort to structure it, because currently, users just end up spending many hours going through the content. Also, for now, the site is all about social media and marketing, but once the bank of questions diversifies, it will certainly have more to offer.

According to TechCrunch, which has credibility when it comes to forecasts, it will make money in the long run. It is highly unlikely that Quora will diminish the popularity of other platforms; if anything, they may even complement each other. Twitter allows the users to follow people that have been selected by them and as such, it has to do more with the person than the content. Quora, on the other hand, deals more with the credibility and value of the content and users do not get to know the person behind the information. If the quality is maintained, there is no reason why it can’t stick around. One needs to keep in mind that Twitter never replaced Facebook.

The most flaunted aspect of the site and what the early users were impressed with is the quality of information. It is the one point that will set this site apart from the others. As opposed to a Google search, for instance, the answers here are dependent upon merit and credibility and not some robot churning out algorithm based muck. As a result, the answers one gets on the site are quite informative and good. This precisely might be the reason that the site will not become mainstream. By its very nature, the site provides no-nonsense, down to earth, serious stuff.

If one is looking for light entertainment and escapism, Quora is definitely not the place to be. It may, however, just end up carving a niche for itself with the serious minded consumers and the business community.

How can a business benefit from Quora?
With its recent momentum, I suggest business owners initially review the website to see if there is any content being published about their business. In addition, if you are in a niche or specialty business it might be a great destination to contribute in areas you specialize in with the intent to build credibility and ultimately turn into a lead source for you!