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With social media becoming part of everything we do and see, this year's Super Bowl was no exception. Companies looked to capitalize on the huge amount of viewers and their influence on others with conversations and mentions about various things throughout the game, including this year's amazing, boring and even controversial ads. One thing was clear, however: social media has taken over the Big Game in a big way.
Foursquare rolled out the first-ever, worldwide check-in for the Super Bowl, allowing users to globally sign in and receive a badge. Any user, no matter where they were, could check in and earn a badge for either the Pittsburgh Steelers or Green Bay Packers, and with that, a special code to save 20 percent off select merchandise at NFLshop.com. This global check-in ability will most likely result in the game being the most popular location to date for Foursquare, opening the door to many other opportunities for promoted events and venues.
Discussions about the Super Bowl and the commercials only increased single digits, percentage-wise, from last year in the following hours after kick-off. Most of the trends were on the game itself, the commercials, the rendition of the national anthem by Christina Aguilera (see the video below), and the halftime show starring the Black Eyed Peas.
Other than the game itself, the commercials took up most of the tweets posted through Twitter, with Chrysler, Doritos and the Transformers: Dark of the Moon sequel as the top three and taking up the bulk of discussion, according to Trendrr.
The use of social media outlets in conjunction with primetime advertising had a huge effect on this year's Super Bowl, generating buzz about certain companies. Businesses also used Facebook and other social media outlets to boost positive trends about their products. Companies like Anheuser-Busch and Coca Cola used Facebook pages to host polls on particular ads to boost the chatter in a positive light and get people involved in football-themed activities.
As always, there are the companies that push the limits of what we deem socially acceptable. GoDaddy.com released ads online and on television this year that seemed to push the envelope in hopes of generating online interest. Although it has achieved that goal, it also generated plenty of negative buzz.
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