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Microsoft's often lauded search engine "Bing" is currently making its first foray into the social search game. For a long time now prime competitor Google has been making use of Twitter, allowing its users to see real time updates as to what common people have to say about a particular search term. Though highly praised, from a business stand point it can be easy to see why the Google and Twitter partnership may make getting internet exposure for your business difficult. The sole fact that there needs to be an ongoing and active discussion on your product or company already for it to show up in a social search engine is what makes businesses nowadays wonder "Why Bother?".
Small businesses and producers can rest easy for the time being, since Bing has just partnered up with Facebook to provide its own series of real time results. The results generated will be based on the amount of "Likes" a Facebook page receives in relation to the search query. This itself opens up a whole wealth of networking opportunities. Unlike the Google and Twitter partnership, one can simply network the old fashioned way and get consumers to press the "Like" button on their Facebook page, and Bing will present their page as the most relevant result.
This seemingly small move however has much greater implications than one may imagine. In fact, Microsoft and Facebook's partnership has just clearly defined the two social search giants. Bing and Facebook, versus Google and Twitter. Now, experts have said that this is a very cunning move on behalf of Microsoft, as this could potentially lead Microsoft to present even more relevant search results than Google could. The partnership was announced in late October of 2010 and was headlined when C.E.O Mark Zuckerberg appeared on stage alongside Microsoft executives to discuss how social tools could magnify generalized search results. Lawrence Kim, head developer of Microsoft's social search team had this to say: “This is the first time in human history that people are leaving social traces that machines can read and learn from, and present enhanced online experiences based on those traces." If Microsoft's approach proves to be successful, this could be the first of many increasingly unique and useful tools that businesses and consumers can take advantage of when performing a simple internet search. In any case, this partnership is a real game changer.
How businesses can benefit from this:
If companies want to increase their search engine presence, they are now going to be forced to participate in social media. The good news is that the more social you are the easier it will be to appear in search results. This means you will no longer need to pay SEO companies $5,000 a month to “guarantee” top rankings which will take about 3 months! To learn more about this please contact New Media Plus and ask how social media will help your Search Engine Optimization efforts.
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