If you haven't take a leisurely stroll around the web with StumbleUpon yet, you might be behind. The discovery and recommendation engine just hit 1 billion stumbles per month, an impressive standalone figure, but even more impressive when considering the incredible growth the website has experienced in the last quarter alone. StumbleUpon is an innovative and fun way for users to surf the web. Users can define preferences based on their interests, and then click "Stumble" to discover a new website or web based application. With categories for the serious - like art, history, science - and the silly - like cartoons, memes, and games - there is something for everyone to Stumble over. Best of all, the site learns your preferences as you stumble and allows you to vote for or against sites. Users can also submit recommendations to the site for other stumblers.
Just two months ago, StumbleUpon reported a figure of 800 million stumbles per month, according to Business Insider. Their new figure of 1 billion stumbles each month indicates incredible growth for a business over just a two month period. Why has StumbleUpon been able to expand so quickly? Partially because this website is not just a fun way to pass the time, but an innovative tool that is changing the way people discover and use websites. From a business standpoint, StumbleUpon is a tool that allows other businesses to advertise to users in an unobtrusive way. Imagine, you are stumbling through sites based on your photography preferences when you StumbleUpon a stock photo site offering a reasonably priced membership. You may not even realize you are, for all intents and purposes, viewing an advertisement for a business. It is this unique environment of user-defined control and mutual advertising benefit that has allowed StumbleUpon such exponential growth. The site closed its second round of funding last March, netting an impressive $17 million in series B financing. This rise to 1 billion stumbles per month certainly serves as a wonderful success story for small business owners. So go ahead, take a Stumble. You never know what you might discover.
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