Why Ecommerce Businesses Should be Using Facebook for Market Research

http://bit.ly/Ruhal3

Why E-commerce Businesses Should be Using Facebook for Market Research

Using Facebook’s marketing data may prove to be essential to e-commerce sites. Any e-commerce site that is currently not using Facebook for market research is potentially missing out on significant information that could be beneficial to their bottom line. Sociable Labs explores how technology can be used in innovative ways and recently conducted a survey of over 12 e-commerce sites in different markets. They discovered half of visitors to e-commerce websites are logged on to Facebook. Businesses need to know more about their customers’ interactions with Facebook because of its significance in the day-to-day lives of current and future customers. 

Facebook allows e-commerce businesses to conduct market research in a way that is highly targeted. Businesses can use the data they collect on Facebook to create more effective ad campaigns. These campaigns can be spread across multiple platforms including social media sites and also help businesses create more effective copy for their websites. If businesses are able to determine exactly what their customers need and want they will be in a better position to increase sells and brand loyalty. The days of untargeted ads are coming to an end. People want products that cater to their specific needs and any e-commerce business that can figure how to do this is bound to have lasting success online.

Using social media in particular to market means being relevant. E-commerce companies need to be able to cut through all the noise that individual consumers are bombarded by during their online experience. The average Facebook user spends an average of 15 minutes on Facebook each day. Highly targeted ads to these customers on Facebook alone could be a very effective and economical way for businesses to spread the word about the brand and products. Sociable Labs creates different services to help businesses better understand the response they are receiving from customers on their social media marketing campaigns.

Having relevant and highly targeted information about target audiences and demographics can help businesses create more effective ads for their general audiences and sub-niches within their core audience. Products that are better positioned to sell can also be created based on market research and information received from Facebook’s platform. Companies should be using the Facebook Business Pages to conduct research. The built-in metrics on Facebook’s platform can help businesses make better decisions for the future and understand want their customers are looking for. Companies can also conduct polls as a way to interact with their fans and gather information as well. Including services that help monitor customer response like the ones developed by Sociable Labs can also be a very important component of an e-commerce businesses marketing plan.