Monday, September 3, 2012

IBM Makes Another Acquisition in Social Media Management Space

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IBM Makes Another Acquisition in Social Media Management Space

Written by Bill Pojunis 8/30/2012


Technology giant IBM has once again shown its commitment to providing solutions that are in sync with today's business computing environment. The multinational company recently announced from its New York headquarters that it is in the midst of an acquisition deal with Kenexa, a software developer that specializes in cloud computing solutions for recruiting and employee placement.

The acquisition highlights the importance of social media management and analytics in today's business world. Data analysis is the driving force behind many enterprises these days, and this is something that IBM is very serious about fostering and developing. Online social networking and cloud computing are the current aspects of the Web 2.0 evolution, and just about every business industry is currently interested in the social business paradigm.

Kenexa is a public company that trades on the New York Stock Exchange under the symbol KNXA. Since 1987, the company has concentrated on providing solutions to the human resources and employee management industry. Some of the company's software solutions include the analysis of team dynamics and employee behavior.

Managing Social Media at a Business Level

Companies like Salesforce embraced cloud computing from the start by providing solutions like the Software as a Service (SaaS) platform. Other companies like Oracle and SAP followed suit. These companies are now turning their attention to online social networks and their implementation in the workplace.

Both Oracle and Salesforce have shown their desire to combine the power of their cloud-based business solutions with social media. Oracle, for example, acquired a developer of social media publishing applications earlier this year. Salesforce would respond a month later with the $655 million acquisition of Buddy Media, a social enterprise software developer.

Kenexa has been dedicated to providing enterprise social media solutions for a few years, particularly with regard to the recruiting and interview process. Social media management is a burgeoning aspect of modern business, and it is something that even small companies can benefit from. For example, a job interview that takes place in a private business social network via web conference can be shared across social circles for recruiting and evaluation purposes.

 

 

2 comments:

  1. I believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want

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  2. I believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want

    ReplyDelete