Written by Martin Stein
Who is this?
That's the pop-up tag suggestion question you'll soon be seeing as you upload photos to your Facebook profile. This feature, just added, hopes to make photo-tagging a simpler task. Further, it appears to be a part of a larger effort to make the entire photo-tagging process more efficient.
This upgrade by Facebook should help to eliminate that pesky confusion of knowing whose face belongs to whom when you move your mouse over two or more people in a group photo, making it easier than the current photo-tagging.
As an example, let's say you're looking at a holiday office party photo of five colleagues, one cheering with a jug filled with 64 ounces of beer next to someone else with 12 ounces of Coke. You might yield an incorrect display of the person's name as you mouse over the photo because the two co-workers beverages and all the other bodies are too close together. This erratic mouse movement might make it difficult to determine who is the lush and who is the designated driver.
With photo recognition, this confusion is eliminated utilizing algorithms to provide tagging suggestions. Now, as you upload those photos, the photo recognition application zeros in on the faces much like the precision of a crosshairs scope of a combat weapon so you can precisely add the name of the individual to the face—all without any mishaps or misfires.
Facebook hasn't been without controversy regarding its sometimes dismissive stance concerning privacy. However, Face.com uses an "auto-tag" feature to facilitate the time-consuming task of photo-tagging and does so at an eerily high percentage of correct correlations. Facebook, on the other hand, does not use auto-tag, at least for now. Facebook also will allow users to opt out of tag suggestions just by changing their privacy settings and disabling the "suggest photos of me to friends."
Facebook expects that this new feature of simplifying photo-tagging for its millions of users will influence even more users to upload and tag photos—making it more convenient for the social media giant to create even more narcissism—but in a good way.
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