In business, the customer is always right. This is especially true if they pass right by or turn away from your website. They're saying something is wrong with the design or function of your site.
Good design is the first important impression for your customers, and if not taken seriously, bad design can have a negative impact on your business. Your website needs to be attractive and spark interest. After all, you are an expert in your field right? Your design should reflect that expertise. Applying a few basic principles from the world of interior design will give you a level up on the competition, as explained by Katie Thompson in Smashing Magazine.
With an interest in interior and graphic design, and more than 11 years experience in the hospitality industry, I have come to understand the critical importance of the physical interaction between environment and users.
Good design keeps visitors on your website longer, and more importantly, keeps them coming back. Whether it's color, size, shape or texture, these rules are important for Web design. You want your customers to be engaged and interact with you, your site and your business. Your site also must create a welcoming sense of comfort. If it's not comfortable, they won't stay long. A well-thought-out design could be the difference between new business and going out of business
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