For Internet entrepreneurs and small business owners with an online presence, detailed and accurate information about their marketing efforts is often crucial to their long-term success. Search engine algorithms from the likes of Google and Yahoo are evolving non-stop, making it difficult to keep abreast of technological changes, and even more difficult to craft a well-planned SEO strategy to rank high in organic search engine results pages.
When it comes to the dissemination of mountains of data and complex Web analytics that could have a major impact on your e-commerce efforts, Searchmetrics is probably your best best.
This German software-as-a-service (SAAS) provider has been doing just that for years, and is about to get a lot better thanks to a new round of funding.
Headquartered in Berlin, Searchmetrics offers software tools that help businesses analyze their return on investment when it comes to online marketing expenditures. Its flagship, Searchmetrics Suite, not only helps businesses get a clear picture of how they're doing, but also suggests possible alternatives to their current game plans.
In other words, Searchmetrics helps businesses effectively and efficiently allocate capital and resources to get the most out of their online marketing and advertising campaigns.
Though the company is doing well, an injection of some fresh capital would help it move on to the next level and expand operations to attract more high-profile, corporate customers.
That funding has come through in the form of $6.75 million raised by a collective of investors comprised of Iris Capital, Holtzbrinck Digital and Neuhaus Partners. This ought to raise Searchmetrics' profile enough to garner even further funding if it can continue to draw attention from satisfied, enterprise-level customers and early adopters. Searchmetrics has a clear-cut expansion strategy for 2011, with a slew of new features aimed at convincing marketers to use its ever-improving software.
In the coming years, greater and greater resources and man-hours will be devoted to data-mining, analytics and so forth. In fact, Web analytics and statistics are one of the few areas of the economy that is booming, despite the current recession. Ultimately, analytics and tracking can make the difference between success and failure for many businesses as the global online economy becomes more tightly integrated and competitive.
With Searchmetrics' innovative SEO tools, such as keyword analysis and Facebook tracking, the future looks bright for this start-up. As long as it can keep up its momentum and maintain interest amongst marketing professionals, we'll be hearing a lot more from Searchmetrics in the coming year.
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