Your next employer may be more interested in your Facebook account than your resume. With more and more companies using social media to market their products and services, it only make sense that they would seek out potential hiring prospects using social media, as well.
“We want talent that is on the leading edge and already using social media tools,” says Chelle Parmele, social media marketing manager for Palo Alto Software, in MSN's Business on Main. That's because the entire company collaborates in teams using online documents. Such a strategy has helped the company bring new software to market quicker in the last couple of years than ever before in its 21-year history.
On the other side, potential candidates want to work with businesses that are utilizing social media platforms with which they familiar. One often overlooked benefit is the external perception by current and potential employees of a company that uses social media in its business. Most professionals “want to work for a company that they think is really fresh, exciting, special and cool,” says Beth Carvin, president and CEO of Nobscot, a retention management and metrics firm. Such a reputation often attracts and drives talent to these organizations: Think Google and the shopping site Zappos, whose CEO is one of the most active microbloggers on Twitter.
So, if you are out there looking for work, you may want to start including some of your professional attributes in your profile. This could result in higher visibility from companies seeking a talented individual like yourself.
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