Facebook is the largest social media website and is a great avenue for small businesses to reach their prospects.The following tips will help you get the most out of your marketing efforts on Facebook.1) Get found on the web
Ensure customers can easily find your business location online. Use tools such as Google Places and Facebook Places to claim the location of your business. Take advantage of free business listings at Angies List, SuperPages, Google Local Business Center, MerchantCircle, YellowPages.com and Yahoo! Local. Some of these sites allow users to leave reviews about your company or products and this can help you gain trust among new prospects.At the listings, indicate your business name, URL, hours of business, location and other vital information that your prospects are likely to be looking for. Social media websites have made it easier for small businesses to market themselves online. Today, it is easy to get the word out about your products and services for free or at a low cost. The major cost you are likely to incur is time.
2) Become an expert
Marketing is not always about advertising your products. Prospects are in need of valuable content and will reward you by buying and being loyal to your brand if you offer them valuable content. You can create instructional videos, write how-to articles, post pictures and tweet about your business or service. Know your product well and help your prospects and customers know how to use it.3) Create fan pages
Create a Facebook fan page for your business and interact with your customers or prospects on a regular basis. Use the page to make important announcements about your company, post tips on using your products, answer questions or queries from customers, initiate competitions to build your brand loyalty, among others. Do not talk to yourself; listen to what your customers are saying.4) Use social media ads
If you want to steadily increase your fan page followers, go for ad funded options. Facebook allows users to initiate paid marketing campaigns. These can be effective when a business has a clearance sale, is looking for new leads, has introduced a new product or has a promotion. Facebook ads can be targeted to be displayed to prospects that meet a set criterion.The above are some tips that can help any small business that is looking to get into social media marketing on Facebook.
Monday, August 29, 2011
Business Tips From Facebook
Wednesday, August 24, 2011
Protect Your Business’s Trademark On Twitter- Click here http://bit.ly/rgRWts for full article
Whether you are just starting your business or you are an established company, becoming a presence in social media can be an important step in the promotion of your endeavors. Understanding your options is important, as is interacting with your customers and protecting your trademark. Making the most of your Twitter account is essential in reaping the benefits of social media.Twitter does not yet have any options for business owners to verify their accounts. This means that there is no official way for customers to know your Twitter is authentic for your business. However, by making your account has high visibility, you can ensure that customers know the account is linked to your company. Placing links from your website to your Twitter account assures that your customers will be directed to the correct account. These links can also be made from your associated Facebook, Foursquare, Google+, or your blog.
Tuesday, August 23, 2011
5 Apps To Manage Business Finance- Click here http://bit.ly/o3Er5w for full article
Managing business finances can often be a difficult and time-consuming task. This is true for both small and large businesses. Luckily, there are a growing number of apps that are available that will help business owners save time and be more productive.
PageonceA lot of banks offer online banking and mobile apps as well. Depending on the specific bank, these will vary as to their usability and access. Pageonce is an app where the user can review many different accounts all at once. There are also options to set up various alerts and a handy report section where one can see how various accounts are broken down.
Financial CalculatorThe able to calculate things such as bond valuation and rate of return can easily be done on the fly with the Financial Calculator. This app is powerful but very simple to use. Calculations are done quite quickly with this program.
ReceiptsIn addition to vehicle mileage, expenses for purchases and meals need to be appropriately organized for accounting and reimbursement purposes. On the road, it is all too easy to end up with a pocket full of crumpled receipts. With this app, one can easily scan in receipts and organize all expenses.
BloombergWhile on the go, keeping track of financial portfolios is necessary. With Bloomberg, one can check these as well as other investment news and keep on top of the latest news.
Business does not always take place in an office building. Keeping track of finances must be done while on the road and away from the office. With these five apps, any business owner or executive can keep track of expenses, log receipts and mileage and stay abreast of the latest stock trends and business news. For the savvy business person who must stay connected and connected, he needs these apps.
Monday, August 22, 2011
Social Media At Work- Click here http://bit.ly/o8UaEF for full article
Twitter is a great example of where someone's social networking skills can come into play. People love to read tweets. Why? Because they want some juicy gossip about this and that without having to read a huge post. Twitter does that in just a few short words and phrases. Get one of the workers to add a twitter post about something new and exciting happening at your company. You are missing a huge opportunity for your company by telling your workers not to use twitter.Linkedin does exactly as it's name suggest: it keeps people "linked in". Business contacts are created every day using this tool. Why deprive yourself of that help?Social networking provides a platform for someone to easily gather information. You know those people that post their homework problems they can't solve on facebook? Why can't your company use that same idea? You can also have a common platform for all of the employees by creating a page and having everyone follow on facebook or twitter to stay informed.There are of course, things to be noted. It can be very easy to transition from using social networking for work, to just surfing your friends posts. If you assign workers to be in charge of your social networking page, make sure you choose responsible workers. What about everyone else? Vacations allow people an opportunity to recharge their batteries. Think of letting your workers check that celebrities tweet as a mini-vacation. They'll come back recharged. By harnessing the power of social networking, you can keep the workers happy and benefit yourself as well.
Friday, August 19, 2011
Buddy Media Soared $54 Million- Click here http://bit.ly/nwQodP for full article
Buddy Media has recently folded dozens of new high-end companies into its customer base in the first half of 2011, ending up with $54 million Series D funding led by GGV Capital. Buddy Media has situated itself to be the single most important company in the world that is connecting companies to their customers through social media. Many business owners have begun realizing that a marketing campaign with at least one foot firmly in Facebook, Twitter, or any of the other social media sites will have immediate access to over a quarter of a billion potential customers.Buddy Media set out with a simple goal, to provide companies an easy-to-use platform from which to launch a Facebook campaign. This company has recently evolved into something so much more in recent years. Their software was originally used to make eye-catching Facebook pages with some basic information to offer to business owners and advertising specialists. Buddy Media would instruct companies on which days to make posts, how to optimize every word being read, and how to relate social media directly into more revenue. After their purchase of a handful of smaller companies, Buddy Media is now offering almost every facet of online marketing that any company would need no matter its size.
Thursday, August 18, 2011
5 Ways To Use Facebook For Your Business- Click here http://bit.ly/obcDAo for full article
Social networking has become one of the biggest trends for helping consumers and businesses connect. It’s become so important that Facebook recently launched a “Facebook for Business” manual that helps businesses to fully utilize the site’s social networking features. Here are five ways to make the most out of your business’s Facebook page.Network with Your CustomersTWhile the average person uses Facebook to catch up with friends, businesses network with customers in a different way. A Facebook page allows a business to engage customers by asking them for tips on how to improve, and compliments on what they’re doing right. Businesses can even take this a step further by allowing customer service representatives to handle problems right from the page, with no long-winded e-mails or phone calls required.AdvertisingFacebook’s business pages are convenient in that they allow users to “like” a business. This allows you to have an almost captive audience for your advertising. Customers that “like” your page will see advertisements from your business in their news feed. Not only does this give you more exposure, it allows you to advertise to customers you know are already familiar with and fond of your business.
Lastly, Facebook is a great opportunity for allowing businesses to offer exclusive discounts to users. For instance, a user that “likes” your business’s page could be offered a special coupon. This incentivizes users for helping to promote your business through social networking, all while nurturing a relationship with current customers.Having a social networking presence is becoming increasingly more important to businesses. Following these tips is a great start to building such a presence for your business.
Wednesday, August 17, 2011
Facebook Apps Allow Businesses To Use Social Media To Sell- Click here http://bit.ly/nZAkRA for full article
The prevalence and ubiquity of Facebook has already made it one of the most attractive platforms for advertising and marketing. The potential for e-commerce on Facebook seems enormous, but thus far the social media giant has not exploded with online shops like eBay and Amazon. Some social networking purists argue that there is no place for online stores on Facebook or Twitter, but economic activity is a significant aspect of the social experience.One of the reasons why Facebook isn't being overrun with online shops has to do with the site's aesthetics. History has shown that allowing anyone to arbitrarily set up shop on a site is not guaranteed to work. Anyone who is old enough to remember MySpace can remember the uninviting and visually chaotic stores that materialized once e-commerce arrived. Facebook's commitment to maintaining a clean and tasteful interface will never allow garish shops to invade their beloved social network.
Facebook Apps Allow Businesses To Use Social Media To Sell- Click here http://bit.ly/nZAkRA for full article
The prevalence and ubiquity of Facebook has already made it one of the most attractive platforms for advertising and marketing. The potential for e-commerce on Facebook seems enormous, but thus far the social media giant has not exploded with online shops like eBay and Amazon. Some social networking purists argue that there is no place for online stores on Facebook or Twitter, but economic activity is a significant aspect of the social experience.One of the reasons why Facebook isn't being overrun with online shops has to do with the site's aesthetics. History has shown that allowing anyone to arbitrarily set up shop on a site is not guaranteed to work. Anyone who is old enough to remember MySpace can remember the uninviting and visually chaotic stores that materialized once e-commerce arrived. Facebook's commitment to maintaining a clean and tasteful interface will never allow garish shops to invade their beloved social network.
Tuesday, August 16, 2011
8 Tips For Business Homepage Design- Click here http://bit.ly/rux53f for full article
8 Tips For Business Homepage Design- Click here http://bit.ly/rux53f for full article
Just like walking into a restaurant or store, your website’s homepage design gives visitors an impression of your business, and helps them decide whether to become customers. Here are 8 tips for business homepage design that will help show your business at its best.1.) Maintain Your Brand’s Image
Your business’s homepage look and feel should tie in with your other marketing. Use your logo, color scheme and style to reinforce what your business is about. You want your customers to instantly associate the website to your business.2.) Focus on Your Message
Let your design focus on the message you’d like to deliver to your customers. Too much information can distract viewers, and they may leave without the message you hoped they would take away.3.) Ensure Your Homepage is Readable
Use fonts and colors that are readable, even for people with less-than-perfect vision. Keep in mind that more people are visiting websites using smart phones and tablets, which makes it even more important to keep things easy to read.4.) Reduce Scrolling
Keep the most important information within the display size of the typical browser window. Your viewers will appreciate not having to scroll for essential information. Viewers tend to expect scrolling on other pages, so of the 8 tips for business homepage design, use this just for the homepage.
Use your website to stand out from similar businesses by featuring what makes your business unique and fun. Most people prefer to do business with a company that makes it enjoyable.6.) Keep Customers Up-to-date
When your business is active on social media such as Facebook and Twitter, embed feeds from these status updates to keep your homepage content fresh. One caveat, if you can’t commit to keeping up with social media, don’t use this tip. It will leave a poor impression if your status updates are weeks old.7.) Use a Featured Image
When your homepage has a featured image, it will show next to the link code when someone shares your homepage on Facebook or Google+. A good featured image entices viewers to click the link to your site.8.) Remember SEO
If you hope to rank well with the search engines, you’ll have to consider search engine optimization. Your homepage might be light on text, but check your keywords and use them judiciously. Of course, you’ll use behind-the-scenes code to add a page title, description and alternate text on your images. This one of the 8 tips for business homepage design applies to all your pages.
Monday, August 15, 2011
Yes AOL Is Still Around, AOL Advertising- Click here http://bit.ly/mRzrVF for full article
American Online has been a cornerstone of the internet since it went online in the very first home. This company has enjoyed high peaks of service as well as multi-year slumps. After Google and other advertisement gurus begun to pick up speed in 2007, it looked like America Online was nearing the end of its lifespan. This was all until AOL took an aggressive turn for the better and began showing impressive profits in the first quarter of 2011. This had made AOL advertising the perfect option for businesses and business owners that are looking for an effective online component to their overall marketing strategy.One of the changing points for American Online within the past few months is an increased network of advertising mediums including their news operation Patch and the acquisition of Huffington Post. These two news services have recently undergone aggressive expansion into new towns and providers across the country, allowing AOL new platforms from which to launch their AOL advertising tools.
Friday, August 12, 2011
Your Phone Number on Facebook- Click here http://bit.ly/mVhySd for full article
Every time Facebook updates their site with a new information-sharing setting, many people misinterpret the update and send out blasts warning all their friends of the new "privacy invasion." These rumors cause mass hysteria like that unleashed most recently when Facebook launched a new feature called "Contacts," previously known as "Phonebook." According to the rumors, Facebook collects all the phone numbers from your mobile phone and makes them available to all of your friends.This rumor is completely false. When you download Facebook's app for your mobile phone, your contact list is synced with your friends list, allowing you to get to all the phone numbers in your phone from the Facebook mobile app. The misunderstanding most likely occured because users could see the phone numbers of friends who did not make their phone numbers visible. This made it look like Facebook shared his or her number when in actuality, it was in your phone when you synced it to Facebook.
Wednesday, August 10, 2011
Create Customer Growth with 12 Marketing Strategies for Businesses- Click here http://bit.ly/rqfp0d for full article
Successful business relationships can be accomplished through effective marketing strategies. After all, customers are responsible for a successful business. The following are 12 marketing strategies for businesses that will create customer growth.1. Banners are great ways to attract attention from passerbys. An employee can stand outside holding up a sign that advertises a bargain or discount on your product.2. Flyers can be placed in the door hinges of homes. This method is effective because it is non-invasive, customers will see it, and serves as a friendly reminder of your services.3. Door to door advertising companies can make coupon books to be sold directly to the customer at their home. This service is free to you and canvasers talk to 80-100 people per day about your business.
Monday, August 8, 2011
Disney And Facebook- Two Powerhouses In The Entertainment Industry- Click here http://bit.ly/ok5zok for full article
Disney is one of the biggest employers in the world. The Disney Crporation owns many theme parks all over the world and the ABC TV network. Like most other businesses, Disney has joined the world of social media through one of the most popular social media networks, Facebook. The Disney Crporation has its own Facebook page as well as having Facebook pages for Disneyland and Disneyworld. There is a separate page for Disney movies, Pixar, which Disney owns, and the Walt Disney Animation Studios. With such a presence on Facebook, Disney has millions of fans following each of their pages.The Disney Facebook page features pictures of Disney characters as well as interesting facts and statistics about the company. They get thousands of comments on each status update they put on their various pages. Their Facebook page advertises new movies that Disney is releasing as well as classic Disney movies. Disney's Facebook pages also include links to their pages on other social media sites. The various Facebook pages also give out the address and contact information for Disney's offices and theme parks, in addition to offering quizzes about Disney characters and movies.
Facebook vs. Shagbook: The Legal Battle Of Trademarks- Click here http://bit.ly/onj3hY for full article
It's pretty clear that Facebook is going to go after anyone that even slightly infringes upon the trademark of its popular social media network. But how far are they willing to go and at what cost?
Recently, Facebook filed suits against Teachbook and Facebookofsex.com run by Friendfinder Networks because the names and actual sites were believed to be too close to its brand. While these disputes are still ongoing, Facebook also attacked the United Kingdom's Shagbook, an adult dating site. The suit was first filed in May but the recent counter by Shagbook has made this trademark legal battle very interesting.
It's true that if you wander over to Shagbook that the site's logo and visual format resembles Facebook's interface. However, Shagbook attorneys argue that its site is clearly a dating site while Facebook is a more generalized social media network. How could anyone be confused, they ask?
According to The Inquirer, Shagbook researched the history of the word "facebook" and came up with this: "Books containing pictures of the members of an organization along with biographical information have been in existence for many decades." Therefore, they argue, Shagbook easily fits within the definition and should be allowed to use the word "book" in its name. Shagbook, much like Facebook, allows users to add photos and biographical information and connect with others within the network.
Shagbook also wants it to be known that it's been around longer than Facebook. Its owner has used the term "shagbook" since 2000 and the website was developed in 2006, which was before Facebook became popular. Shagbook executives simply ask, "Shouldn't we be suing you?" And that's exactly what they did.
Shagbook has also accused Facebook of "trademark bullying" because of the company's frequent and unrelenting lawsuits against a multitude of similar social networking sites. Many of these sites are not as popular or as large as Shagbook and simply don't have the means to fight the social media giant. But Shagbook is clearly taking a stand. A Shagbook representative told Mashable that they planned to "vigorously defend the Shagbook mark."
The question now is has Facebook gone so far that it might lose its own trademark?
Tuesday, August 2, 2011
Jelli Goes Live in Las Vegas!- Click here http://bit.ly/p8s1Dd for full article
On June 30, 2011, Jelli arrived in Las Vegas. Attractive, vibrant and inviting, Jelli has already attracted thousands of listeners who are now devoted fans. Jelli is not a new musical performer but an innovative user-powered radio format which has taken over two terrestrial FM radio stations in Las Vegas, KXLI and KYLI, with its unique brand of real-time social radio.This is an exciting and hopeful time for traditional radio. Jelli is revolutionizing radio, transforming it from a passive experience to an interactive world of excitement and social connection. It's like playing a massive multi-player role playing game with music!What is Jelli? Jelli is a radically new radio format that allows listeners to decide on their favorite tracks and provide real-time feedback to the station. That's right, instantaneous listener requests actually determine the playlists on Jelli stations. Jelli stations are entirely automated, and without DJs, depend solely on listener input to decide what gets played.
Twitter Reaches Over $1 Billion In Total Funding- Click here http://bit.ly/pZyjTr for full article
Twitter has recently completed a second round of venture capitalist funding. Rumored at $800 million, this puts the total estimated funding at $1.15 billion dollars. The company is looking to continue adding employees and seek out new demographics. As one of the largest players in the social media market, Twitter has yet to have a revenue source other than venture capital. The site maintains an ad-free format and does not have a tiered user structure, two of the most common ways to profit off of an interactive website.Twitter has seen enormous growth over the last year. With an increasing number of applications that utilize Twitter, this social site is beginning to play an integral part in many applications and environments. Twitter has surpassed the one million mark in terms of applications utilizing its social network. Now that it has spawned derivative companies and spin-offs, Twitter may need to begin looking at a viable system of sustainable revenue.
Monday, August 1, 2011
Can Smartphones Be Used As Criminal Evidence?- Click here http://bit.ly/nKKGRg for full article
Smartphone usage is increasingly becoming one of the most ubiquitous factor of life in the 21st century. Research data published by the International Data Corporation during the final quarter of 2010 indicated that smartphones outpaced desktop computers in sales. These figures aren't surprising to the tech-savvy crowd. It's not that PC sales are slowing down, it's just that more and more people are interested in carrying Internet-connected devices that feature many of the same functions as their home and work PCs.The growing omnipresence of smartphones is influencing the way that law enforcement and the legal community perceive these devices. Police officers, federal agents, and prosecutors already know the potential trove of information that a suspect's smartphone may store: where the suspect has been (geolocation), what he or she likes to view and read online (browser history), information they may be interested in (search history), who the suspect's associates are, where they live, what they look like (contacts and photo galleries), and more.
Rumblefish Now Helping Developers Add Licensed Music- Click here http://bit.ly/qjZ6oi for full article
In an increasingly litigious world, many content producers have to be extremely careful not to violate any copyrights held on third-party media they wish to include in videos and blog posts. Nowhere is this more true than in the field of music. Torrent sites being shut down left and right show that the MPAA is somewhat clueless when it comes to addressing the issue of file sharing and copyright infringement. There are many users who would gladly pay digital rights holders a licensing fee to use their work, if only there were a relatively inexpensive and convenient way to do so.Fortunately, a licensing company by the name of Rumblefish has stepped in to fill the void with a creative solution. Last week, they opened up their API to independent developers so that anyone with the will and know-how can create applications that allow music embedding and licensing for everyday bloggers and end-users. It's free to apply for a partnership, and developers can even get a cut of the revenue their applications generate from licensing fees. While Rumblefish already has deals with services like HighlightCam and Clipik, releasing their API will only increase the options for using music legally in Youtube and Vimeo videos at an affordable rate.
Rumblefish Now Helping Developers Add Licensed Music- Click here http://bit.ly/qjZ6oi for full article
In an increasingly litigious world, many content producers have to be extremely careful not to violate any copyrights held on third-party media they wish to include in videos and blog posts. Nowhere is this more true than in the field of music. Torrent sites being shut down left and right show that the MPAA is somewhat clueless when it comes to addressing the issue of file sharing and copyright infringement. There are many users who would gladly pay digital rights holders a licensing fee to use their work, if only there were a relatively inexpensive and convenient way to do so.Fortunately, a licensing company by the name of Rumblefish has stepped in to fill the void with a creative solution. Last week, they opened up their API to independent developers so that anyone with the will and know-how can create applications that allow music embedding and licensing for everyday bloggers and end-users. It's free to apply for a partnership, and developers can even get a cut of the revenue their applications generate from licensing fees. While Rumblefish already has deals with services like HighlightCam and Clipik, releasing their API will only increase the options for using music legally in Youtube and Vimeo videos at an affordable rate.