5 Ways To Use Facebook For Your Business- Click here http://bit.ly/obcDAo for full article

5 Ways To Use Facebook For Your Business- Click here http://bit.ly/obcDAo for full article 

Social networking has become one of the biggest trends for helping consumers and businesses connect. It’s become so important that Facebook recently launched a “Facebook for Business” manual that helps businesses to fully utilize the site’s social networking features. Here are five ways to make the most out of your business’s Facebook page.

Network with Your Customers

TWhile the average person uses Facebook to catch up with friends, businesses network with customers in a different way. A Facebook page allows a business to engage customers by asking them for tips on how to improve, and compliments on what they’re doing right. Businesses can even take this a step further by allowing customer service representatives to handle problems right from the page, with no long-winded e-mails or phone calls required.

Advertising

Facebook’s business pages are convenient in that they allow users to “like” a business. This allows you to have an almost captive audience for your advertising. Customers that “like” your page will see advertisements from your business in their news feed. Not only does this give you more exposure, it allows you to advertise to customers you know are already familiar with and fond of your business.

Website Integration

One of the best features of Facebook for businesses is that it allows you to integrate Facebook’s networking features directly on your business’s web site. This could mean anything from allowing Facebook users to comment on site news, or even allow customers to “like” and share products on your site with others on Facebook. This allows buzz to instantly be generated and transferred from your site to other potential customers.

Using Facebook as a Shopfront

Similarly to integrating Facebook features on your own website, certain parts of your website can be integrated into your business’s Facebook page. Since Facebook allows businesses to customize the tabs on their own page, the possibilities for shopping directly from your Facebook page are endless. Users can add items to a virtual shopping cart without ever leaving Facebook itself.

Special Offers

Lastly, Facebook is a great opportunity for allowing businesses to offer exclusive discounts to users. For instance, a user that “likes” your business’s page could be offered a special coupon. This incentivizes users for helping to promote your business through social networking, all while nurturing a relationship with current customers.

Having a social networking presence is becoming increasingly more important to businesses. Following these tips is a great start to building such a presence for your business.