Just like walking into a restaurant or store, your website’s homepage design gives visitors an impression of your business, and helps them decide whether to become customers. Here are 8 tips for business homepage design that will help show your business at its best.1.) Maintain Your Brand’s Image
Your business’s homepage look and feel should tie in with your other marketing. Use your logo, color scheme and style to reinforce what your business is about. You want your customers to instantly associate the website to your business.2.) Focus on Your Message
Let your design focus on the message you’d like to deliver to your customers. Too much information can distract viewers, and they may leave without the message you hoped they would take away.3.) Ensure Your Homepage is Readable
Use fonts and colors that are readable, even for people with less-than-perfect vision. Keep in mind that more people are visiting websites using smart phones and tablets, which makes it even more important to keep things easy to read.4.) Reduce Scrolling
Keep the most important information within the display size of the typical browser window. Your viewers will appreciate not having to scroll for essential information. Viewers tend to expect scrolling on other pages, so of the 8 tips for business homepage design, use this just for the homepage.
Use your website to stand out from similar businesses by featuring what makes your business unique and fun. Most people prefer to do business with a company that makes it enjoyable.6.) Keep Customers Up-to-date
When your business is active on social media such as Facebook and Twitter, embed feeds from these status updates to keep your homepage content fresh. One caveat, if you can’t commit to keeping up with social media, don’t use this tip. It will leave a poor impression if your status updates are weeks old.7.) Use a Featured Image
When your homepage has a featured image, it will show next to the link code when someone shares your homepage on Facebook or Google+. A good featured image entices viewers to click the link to your site.8.) Remember SEO
If you hope to rank well with the search engines, you’ll have to consider search engine optimization. Your homepage might be light on text, but check your keywords and use them judiciously. Of course, you’ll use behind-the-scenes code to add a page title, description and alternate text on your images. This one of the 8 tips for business homepage design applies to all your pages.
Great Article! I seem to get stuck with this business home page design. This really gave me some good ideas!
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