Facebook Apps Allow Businesses To Use Social Media To Sell- Click here http://bit.ly/nZAkRA for full article

Facebook Apps Allow Businesses To Use Social Media To Sell- Click here http://bit.ly/nZAkRA for full article

The prevalence and ubiquity of Facebook has already made it one of the most attractive platforms for advertising and marketing. The potential for e-commerce on Facebook seems enormous, but thus far the social media giant has not exploded with online shops like eBay and Amazon. Some social networking purists argue that there is no place for online stores on Facebook or Twitter, but economic activity is a significant aspect of the social experience.

One of the reasons why Facebook isn't being overrun with online shops has to do with the site's aesthetics. History has shown that allowing anyone to arbitrarily set up shop on a site is not guaranteed to work. Anyone who is old enough to remember MySpace can remember the uninviting and visually chaotic stores that materialized once e-commerce arrived. Facebook's commitment to maintaining a clean and tasteful interface will never allow garish shops to invade their beloved social network.

Keep in mind that, according to the company, there are more than 750 million active members on Facebook. Half of them log in to the network at least once a day. Facebook's global reach is not only massive, it is also waiting for the right shops to come along.

Leveraging the shopping potential of Facebook is as easy as choosing the right apps. When the company introduced iFrame to developers, it practically left its doors wide open for online stores. Several outfits now offer e-commerce solutions for Facebook, complete with product catalogs, shopping carts, and instant checkout solutions such as PayPal Pro (also known as Website Payments Pro).

TabJuice is one of the leading solutions for online shops on Facebook. The focus of TabJuice is to empower retailers by allowing them to create great-looking and highly functional online storefronts from scratch. Although a high degree of customization in terms of display and layout is possible with TabJuice, the app's built in checks and balances ensure that no retailer ends up with a MySpace-looking storefront.

The integration of PayPal Pro is a major component of the TabJuice experience. PayPal Pro is a payment processing solution that empowers retailers by allowing them to easily conduct credit and debit card transactions. An important feature behind PayPal Pro is that its unique integration allows shoppers to stay in their chosen Facebook store while completing a purchase. As far as pricing goes, PayPal Pro is 14% lower on average when compared to rival merchant processors.