5 Reasons Twitter is Social Media Marketing Gold

For small- and mid-sized businesses that want to increase revenue, social media marketing can be a huge leap in the right direction. For instance, Facebook can be an incredibly helpful tool to begin networking with and promoting company blogs. However, there is another often dismissed social networking site that should receive some special consideration. Here are five reasons why Twitter should be on the top of your digital toolbox when it comes to promoting your company.

Twitter makes conversations simple

It's very important for small-business owners to understand what makes their clients tick. Twitter makes it very easy to get to know each other by means of what the other does and does not like. The best part is that the conversations are not privy to only two people; they are easy to follow and respond to, regardless of who you are to the original poster.

Twitter is easy to update

The nice part about Twitter is it makes it simple for small- and mid-sized business owners to quickly update their customers about new things within their companies. It's very important that any business keep its customers updated with the latest news about policy changes, as well as new products. You can also keep readers engaged in your blog much easier by posting updates via Twitter.

Twitter is a fast avenue for communication

Updates that you make about your blog or business can go viral in literally seconds if you post them on Twitter. There are thousands of users who log into the site every day and it's easy to make use of that in your favor. After all, once one person re-tweets your tweet, it goes out to everyone in their circle, as well. This can continue for as long as people keep finding your original post interesting enough to keep tweeting about.

Twitter offers real-time data

For a small-business owner, it is very important to know what your customers think now, not later. By monitoring tweets about your business, you can almost immediately receive feedback on whether or not your new campaigns are successful. This eliminates the need to wait until your updates have been indexed by search engines.

Twitter can net potential clients

One of the most difficult aspects of owning your own business is finding clients. By using Twitter, you can get your tweets out to hundreds of people every time one of your existing clients re-tweets something you have posted.

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