1. First and foremost, the easiest way to stay in contact with fans is updating the status of the fan page daily. Fans want to see activity and know they are valued. Posting daily allows them to check in on the company's happenings.
2. Link your company's website and blog to the fan page in order to give fans quick access to your products at their convenience.
3. Comments are the foundation of Facebook. Therefore, if someone posts a comment or question on the fan page, answer it immediately, giving them as much information as possible. Even if it is just saying thank you, making the fan feel important to the company will keep him or her coming back.
4. On your Facebook wall, Post or link YouTube videos of company events, jobs or anything relating to the company that might interest your customer base. Giving fans a reason to check out your fan page daily will keep your company on their minds all the time.
5. Take photos of the office, projects and your newest products and upload them to the page. Create a personal touch to the fan page. Hiding behind a logo is a great way to be forgotten.
6. Create a Facebook fans-only event and send it out to all your followers. Throw a special deal in the message or an interesting fact about a new product to keep fans intrigued and wanting more.
7. Having a sale or releasing a new product? Tell your Facebook fans first! Offer exclusive deals and insights through status updates to your followers.
8. Find groups that support your company or product and connect your followers.
9. Repost any fan's comments concerning your company.
Employing Facebook takes time and diligence, however, the rewards are immense. Facebook has become a cultural phenomenon and everyone from teenagers to the elderly are checked in. Use the free website to your advantage to expand your customer base, retain satisfied customers and engage the public at large. Expand your small business today using the largest network in the world!
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