When you are a small business, you want two main things. First, you want your customers to know that they are everything to you and that you will do your absolute best to take care of them and their needs. Second, you want to get your name out to the consumer market and general public so you will be able to grow your business. A blog is one of the best ways to accomplish these two things in today's Internet-driven marketing world. A blog will help your customers feel that you actually care about them and are striving to meet their needs. Creating loyal customers is the best way to grow your business, as the word-of-mouth advertising they will provide is priceless.
Setting up a blog is a great way to provide an open forum that will help your customers provide feedback on your products and services. It also provides a great place for your customers, both old and new, to find out about your company's specials and sales all in one place.
Many small- and mid-sized businesses today use social media to connect to their customers. Social media is a great way to draw people into your blog and have immediate and constant connections with your customers. This is important in today's market when so many consumers are constantly online through their phones or computers. Marketing with social media, including your own blog, is a great way to consistently keep your company's name in the front of your customer's mind, which is key to any marketing strategy.
When you have set up a blog, it is important to maintain it. This may sound like a lot of work, but it actually is a simple and even fun way to connect with your customer base. It also will ensure you come up in search engines.
Providing information on your company, products or services, and specials is great, but providing other fun things on your blog can be just as effective. Sometimes a company's blog actually has very little to do with the company, and is all about building a following. By posting interesting news, fun facts, tidbits and even links to games or entertaining videos, a company can build a blog following that then translates into consumers who follow and recommend the company itself. Your blog should fit your company—whether serious and stoic or fun and eccentric.
Your customers will appreciate having a place to come and "hang out" while online; and you will appreciate the business that brings.
Read more about blogging here, here and here.
For help deciding what content and approach is best for your business' blog, contact NewMediaPlus for a free consultation.
Click here to read full article.
No comments:
Post a Comment