openSocial media marketing efforts definitely improve your company's bottom line, and every company should devote some resources to creating and cultivating their online presence. But, you have a business to run and you can't necessarily be online all of the time.
Thankfully, there are several things that you can do offline to promote your online assets.
Every piece of printed advertising can and should include your company's Facebook and Twitter addresses. It's okay to even make a short statement to "friend" or "follow" your business for specials or deals that are only available to online customers.
Your business card was originally designed to facilitate gaining new opportunities. Retool that design a bit or have a custom stamp made to add your Facebook and Twitter addresses. Offer a discount code to those who "friend" and "follow" you.
Consider converting your vehicle into a mobile billboard by placing your Facebook and Twitter addresses on your car. Check with your accountant and ask about any potential tax benefits from using your vehicle to advertise your business.
If you have events at your business or you sponsors an event in the community, post the photographs, videos and a recap on your company's social media platforms. Also, find a way to have the general community either vote on the best photograph or post their own pictures.
Find fun, interactive ways to engage your online community in real-world activities. Whether it be scavenger hunts or asking customers to post photographs wearing your brand for free stuff, find ways to encourage interaction. Consider printing new company T-shirts or uniforms with Facebook and Twitter account information.
Social media is best when it actively engages customers with the business. Find fun, effective and low-cost ways to make your online presence exist in your customers' real lives.
For more suggestions, contact NewMediaPlus today.
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