Social media is important now, and all research indicates it will be important in the future, with companies continuing to invest in it. Marketing decision-makers at large companies preach that any business plan to invest in online efforts creates a clear, overall strategy. Social media might make up a significant portion of a smaller business' marketing efforts, but it will not (nor should it) reflect the complete marketing effort.
For this reason, you will want to do a little research on your target audience.
For instance, who are your customers? What social media platforms do they use? Do they blog? Are they on Twitter, Facebook, MySpace, LinkedIn, or some combination thereof?
If, like us, your business focuses on business-to-business relationships, here are some interesting statistics:
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