Facebook And BrightEdge: A Match Made In SEO Heaven- Click here http://tcrn.ch/mLWqPy for full article

Facebook And BrightEdge: A Match Made In SEO Heaven- Click here http://tcrn.ch/mLWqPy for full article

Recently, Facebook and Search Engine Optimization (SEO) firm BrightEdge teamed up write a white paper detailing how brands can optimize search results for the content on their Twitter or Facebook pages. Facebook for social SEO is a space that has not been explored by many brands, and it's something that could set that brand apart. This article describes the issue of Facebook for social SEO and highlights some of the fixes provided in the white paper.

The real problem is that companies either don't realize that they can optimize a Facebook page or they just haven't gotten around to it. Companies are spending money on social media campaigns without seeing the whole picture. The whitepaper provides guidance on how drive search engine hits to Facebook pages. Many of the tips are SEO basics, such as including important terms in captions and descriptions on the Facebook page itself. Using the brand name on the page is quite important. A good understanding of SEO would be a great place to start before reading the white paper.

Some of the more advanced tips provided by the white paper concern integrating Facebook pages with external web pages. Companies should be providing links to their Facebook pages on their home pages. Driving activity to the Facebook page is just as important. The more times posts from a brand's page appear in users' newsfeeds, the more it will appear in search engine results. To go along with that, users will be "liking" and re-sharing the posts that appear in their newsfeeds, which increases the visibility and activity of a brand's page. All of these things are visible to search engine spiders, the crucial element in optimizing for search engine results.

Social SEO might not seem like a big issue, but for many brands it is a quiet killer. Over 70% of the major brands studied by BrightEdge had Facebook pages that did not appear in the top 20 results for that brand name. This is not acceptable for companies looking to make a splash on the social web. Reading the white paper written by Facebook and BrightEdge is the first step to taking a business to the next level of SEO and the social web.