StockTwits: a fresh new approach to investor relations- Click here http://bit.ly/p9UO9U for full article

StockTwits: a fresh new approach to investor relations- Click here http://bit.ly/p9UO9U for full article

Building a close-knit and vertically integrated Twitter community is no small feat. Profiting from Twitter in a manner that does not involve paid advertising or extracting a monetary fee directly from users is seen as difficult by industry insiders. Yet for he Twitter-centric startup StockTwits, profit is not derived from paid tweets or monthly premium subscriptions. StockTwits prides itself in offering a service which is truly valuable in this day and age: efficient investor relations.

Tens of thousands of publicly traded companies around the world have struggled for years to find an effective platform to conduct their investor relations. While large companies can afford to spend millions in their large-scale PR efforts, other companies languish in relative obscurity which typically does not involve more than largely unread press releases.

StockTwits provides a real solution to investor relations. By harnessing the communicative power of Twitter, StockTwits allows companies to “claim” their ticker web page so that they can reach a global audience of shareholders, traders, investors, analysts, journalists, customers, fans, and more. Once visible on the StockTwits and Twitter platform, a company can simultaneously link their social presence on Facebook and LinkedIn; thereby truly leveraging the power of social networks.

By claiming a ticker page on StockTwits, a publicly traded company has a great way to releasing news and updates that are pushed not only to the realm of social networking, but also to established financial media partners such as CNN Money and Yahoo!

One of the most attractive features of StockTwit is their commitment to fair play. The Internet has long been criticized for providing a soapbox to the scourge of securities trading: the noisy cheerleaders, the unscrupulous stock promoters, and the unethical market manipulators. This is clearly not the case with StockTwits. The ideas provided by its user base are curated according to the company's House Rules which are internally enforced to keep out the spammers and other unsavory netizens.

StockTwits is a tech company based in San Diego and New York. The company bills itself as being “the Financial Idea Network” and “the best place to discover and share trading ideas with real traders in real time.” The company has already raised significant venture capital and is poised to continue to make profits. StockTwits has been called “one of the top 10 most innovative companies” by Fast Company and was selected as one of the 50 best websites of 2010 by Time Magazine.