3 Tips to Create Social Media Content Strategy - Click here http://bit.ly/gKBebY for full article.

After you have identified your audience and thoroughly developed an understanding of their needs, the next step is to utilize social media marketing in order to increase your customer base.

Although anyone can create a Twitter, Facebook or LinkedIn account, it takes more than that to truly take full advantage of the new media that is available to every business.

Create a Productive Workflow

Creating content usually is not the biggest challenge. Instead, reviewing, publishing and sharing the content is usually where troubles arise. One solution is to encourage several individuals to contribute to the information.

Many management systems provide plug-ins or widgets that are used to make  sharing content an integral part of the publication process. When determining the ideal amount of workflow, it is essential to isolate both the functionality and roles of each of the team members, splitting the work between creating, editing and publishing.

Create Productive Engagement with Customers

Two essential aspects of Internet marketing with new media are collaboration and conversation. These will make a company's blogs, posts and updates less boring, make the company appear knowledgeable in its field, and play a part in branding.

When it comes to social networking, communicating above and beyond the initial website can lead to additional conversations between the company and customers. Those customers can contribute meaningful information, share insights and comment on the website and its the information.

You should create a process by which users are able to share feedback with employees, who might find the contained information useful in their line of work.

Although all feedback given by customers should be marked as important, not all feedback is appreciated, particularly when it is negative. It is important that the company have policies in place to deal with unfavorable or even untrue comments.

Create an Effective Analysis and Monitoring Process

Tracking the engagement of users through social media is not a simple process. It consists of monitoring conversation by users about the company, its products and/or services and its brand. Monitoring online media is an important job. It consists of constant surveillance as well as continued analysis of the context.

By reviewing the engagement of users on a regular basis, you can more completely understand your company's audience and its needs. This will ensure that you are able to draw a more widespread customer base and increase the success of your business.