It's a good thing that the organized people in the world have taken a look at Twitter and Facebook and invented a recap service such as Paper.li for those of us who muddle through tweets and posts without processing them in an orderly manner.
Making sense of random posts, in addition to extracting nuggets of information useful to our daily lives, are skills most people are too busy to develop. This organization of information is useful to the small-business owner for two reasons: it's free and he can do it himself. Those two things create a pathway to the world for the small-business owner, one he searches for religiously and exploits for his benefit when he finds it.
How Paper.li Works
The smart small-business owner will have Facebook and Twitter accounts with which to maximize his social contacts to promote his business. She will log into her Twitter account, and then register under Paper.li. The user interface is easily navigable by simply answering its questions. She will click on "Create A Paper", then click on three questions: "Are you being followed?", "Tagged?" and "List?".
When those are answered, Paper.li will collect tweets from her and others and organize them under any one of many categories, such as Business, Arts and Entertainment, Business Arts and Entertainment, Technology and so forth. But, you need a catchy name for your paper. You can also follow other people's papers and tweet on them.
Paper.li is software peculiar to Twitter and Facebook, meaning the small-business owner doesn't have to make an expenditure for yet another software package he doesn't understand and will have to hire someone to teach him how to use.
The owner just logs on, creates his paper, then spins it the way he wants. People have begun using the service to spin their own papers in such subjects as work groups, trade shows and brands. If the small-business owner can tie all that into his own company, he can watch his product or service explode into different areas.
The small-business owner can bet the first dollar she made that her competition is maximizing the same opportunities. What a boon to her company if she can create a paper read by gabazillions of people in four languages, chock full of her views on different aspects of her business, such as green operations, hiring practices, outsourcing, marketing techniques she invented herself, and a hundred more innovations she has made! Success breeds success, they say, and sharing all that knowledge will help someone else devise an idea of her own and make a business out of it, thereby supporting the economy and helping other people, ad infinitum.
Time
Saving it, making it, using it wisely, spending it, sharing it. Time is precious to everyone, and small-business owners need it for so many things.
Investing time in new technological marketing ideas, especially when they're free, isn't just about the marketing. Paper.li gives business owners the chance to give the "out with the old, in with the new" adage a spin around the block. It's a digital world, now, when all things analog are falling by the wayside. Those who can dive into the Web and come up for air holding the prize gain more than just recognition.
The small-business owner who takes the time to investigate new technologies and makes the time to use them, will profit from speaking what has already become a universal language, netting a clientele base that will return again and again. Paper.li is making the language easier to understand for all who speak it.
Check Out the Numbers
Paper.li was started last summer and already has 2 million users. It is published in four languages and currently has over 140,000 papers published in 200 countries. That's a powerful lot of tweets to filter, gather into categories and then publish.
Paper.li is working on expanding into multiple devices, such as iPads and iPhones, so the small-business owner can publish his paper wherever he happens to be. Paper.li is also looking to expand into other geographical areas, as well.
Now, do the math. For the small-business owner, this expansion means more people on more devices reading her paper and clicking on her products or services. If she has a Facebook page set to public, the same service can be applied, reaping unbelievable results.
The moral of the story is that organization is a good thing, showing business owners the way to better customer relationships and the resultant business. Since not everyone has the time to organize their social networking, a Swiss company has done it for them with a bang.
All tweets and Facebook posts are gathered, analyzed for relevancy, and then categorized. The small-business owner can spin his own paper to focus on his business, thereby garnering the attention of literally millions of people worldwide. Soon, he will be able to reach the man on the street peering into his iPhone or iPad and do business. The small-business owner now speaks a universal language, and can take the time to "talk" to other people about his business.
As Aretha Franklin put it, to give this company its "propers"; it saw a problem and moved to fix it. Its idea is going to be cloned by others, and possibly improved upon, making the numbers discussed above explode.
Because the technology exists, it can be utilized to make beneficial programs for small business, in particular. Growth is possible through marketing using the technology, something the inventors might not have thought of, but which the small-business owner can use to her advantage. So, kudos to the Swiss geniuses who built a new road paved with possibilities!
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