Agence France-Presse has an interesting story on Facebook versus Google in the wake of Time Magazine's decision to name Mark Zuckerberg, CEO and president of Facebook, its person of the year.
It comes down to Google's algorithms against Facebook's "likes" and recommendations, what Zuckerberg calls the "social graph."
"I think what we've found is that when you can use products with your friends and your family and the people you care about, they tend to be more engaging," Zuckerberg was quoted in a 60 Minutes interview.
Lou Kerner, a social media analyst with Wedbush Securities, says in the article, "The idea is you do not want to fight Facebook, you want to embrace Facebook and leverage Facebook because this is where people are going to spend increasing amounts of time."
While Google still receives more unique visitors each month than Facebook, visitors to the social media networking site spend more time there than they do on Google assets.
As Facebook has rolled out and improved features, the competition between the two has forced Google to recently raise salaries by 10 percent throughout the company, the article states. But the real battle is over display advertising.
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