Both Android and iOS devices have hundreds of thousands of apps available to be downloaded by consumers. Below is a list of some of the best apps in 2011 (so far) for small- and medium-sized businesses:
Ge.tt is a beta-stage, browser-based app that allows for unlimited file size allotment, creative design and temporary URLs. This app is an incredibly simple file-sharing program that works with one click and 0 upload time. You can immediately post the link to Twitter or Facebook or send it to your team members or clients via email.
GetGlue is an app that will most likely be seen in the mainstream during 2011. The app allows for check-ins on activities that are performed mostly at home, unlike location-based platforms such as Foursquare, Gowalla, Loopt, Facebook Places, etc. This means that you can view what cable TV movies, for instance, your friends like, and as studies show, consumers are most likely to act on recommendations from friends than from any advertisments they see. Supported categories include wine, restaurants, books and more.
Bizzy is a wonderful website that was relaunched in 2010 and now has released an app. What makes the Bizzy app so unique is that it focuses on customizing its place recommendations based on local results from a user's favorite locations. Simply answer a short series of questions to start and you'll eventually wind up with a custom experience. With more new functionalities to be seen in 2011, the Bizzy app may outdo Yelp, Foursquare and Google Maps. As a business, the more people who "favorite" you, the more your network grows. Your updates will go to the news feeds of everyone who has marked you as a favorite, too. Best of all, it's free to be listed!
The Shopkick app is one that is already being used by consumers, and they absolutely it! It does lack social utility tools that can be found on Facebook Places and Foursquare, but Shopkick's simplicity is what makes it so popular. Shopkick offers thousands of coupons for many different businesses, ranging from grocery and hardware stores to apparel boutiques and more. Retailers are signing up left and right, mostly because they love the ability of being able to provide consumers with coupons through a location-based distribution method ... in other words, people don't get the coupons unless they're already in your store.
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