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When you have a small business, you may not have a lot of money to spend on marketing your business. Social media allows you to mix word of mouth advertising with other forms of advertising to get your business name in front of more people. One of the best ways to get your company noticed is to set up a business profile on Foursquare™, Twitter and Facebook and link all three accounts together. Foursquare™ works great for a brick and mortar business. Every day, you'll check into Foursquare™ at your business location. This brings your business to the forefront of your customers' minds every day. Additionally, you'll want to check into other businesses in the area. Not only does this involve you in your community so you're not using Foursquare™ just to promote your business, but you can see how different businesses are using Foursquare™ to promote their companies.
To promote your business, you might want to offer specials for your customers who check in through Foursquare™ by adding a 'tip' for your business's location. You can use Foursquare™ in other ways as well. For example, you can add a 'tip' on the best times to come, i.e. when the wait won't be as long. Or you might add a tip for the best place for your customers to park. Each of these tips will give your customers a better experience when they visit your business. One of the best things about using social media to promote your business is that you can spend a lot of time promoting your business through Facebook, or you can take a few minutes a day to promote your business through Twitter
and Foursquare™. Though each of these has an initial time investment, they get your company's name out to your local area to both current customers and potential customers. Additionally, all three of these social media venues are a way for you to advertise your business for free. Over the last year, the number of users on Foursquare™ has more than quintupled. Even if there aren't many users in your area yet, it won't take long for the number of users in your city to increase exponentially. Since more people are using smartphones, it's now easier than ever to advertise your business though social media.
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