Why Using Twitter Ads Is Essential To Marketing Your Business- Click here http://bit.ly/lB630E for full article

Why Using Twitter Ads Is Essential To Marketing Your Business- Click here http://bit.ly/lB630E for full article

With an ever-growing level of competition in today's business market, the value of innovative ideas and productive business tactics is on the rise as companies continually jockey for better financial position. Business owners and CEOs everywhere are looking for new and different ways to get in front of consumers, even if just for a few moments.

With more and more people fast forwarding commercials, canceling cable and passing on the Sunday newspaper, which is jam-packed full of ads, the marketing tactics of old just aren't cutting it. Consumers are now accessing the internet for almost all of their entertainment and communication needs, which means something has to change.

Cue the innovative idea and productive business tactic: use Twitter Ads to market your business.

Twitter, which is currently one of the most used and visited social media outlets on the web, initiated a program that will allow businesses to effectively and creatively advertise on their site. Essentially the program works as follows:

1. Businesses create a specific message or text advertisement.

For example, if Coca-Cola wanted to advertise a brand new flavor of cola they would create a specific advertisement that Twitter would publish to its site for users to see under specified guidelines.

2. Businesses then buy specific key words that relate to their advertisement.

If we follow the given example above, Coca-Cola would then purchase key words like: Coke, cola, perhaps the name of the flavor like vanilla, etc.

3. Users log onto Twitter to post, converse and search -- potentially coming across your business' key words.

If a user tweets, "Just had a terrific Coke and I'm feeling satisfied," Twitter would insert the advertisement into the user's feed. Secondly, if a user searched for any of the words that Coca-Cola purchased their advertisement would appear at the top of the users search query. Finally, if the people that a user follows on Twitter are talking about Coke or using the purchased words frequently the advertisement that Coke created will generate into the user's feed.

So, as more consumers move to websites like Twitter, using their advertisement program is essential to marketing your business. And with Twitter having over 200 million users while yielding over 1.6 billion search queries a day, just think, your business might be a few words away from millions of new consumers.

Can your business afford to pass on Twitter Ads? Unequivocally -- No.