Written by Katya Small
Click-through ad rates can be affected by many things. The performance of your banner ad is essential for good marketing and especially for your ROI. There are many things that can bring you more traffic and there are certain things that can reduce it. We'll just focus on the things that can bring your banner ads more traffic for now.
Animate Your Ad
Animation in your ad draws more attention to it. Animate small objects, words or have small characters related to your ad. The more movement in an object, the more the eye is drawn towards it. Just remember that too much movement can be a turn-off; moderation is better than overdoing it. If it's not pleasing to your eye, it's probably not going to be for others.
Keep Things Short and Sweet
When you're developing your ad, you don't want it to contain a short novel. Use short sentences to provide information, but keep things easy. Your elementary school teacher used to get on you for this, but don't worry, I'm sure she won't care when your click rates start to climb upward. Be careful not to incorporate too much information, though. You want them to find out more, not know everything about you from your ad and move on.
Use a Professional for Your Design
This is one investment you should make. With complicated text, pictures and slogans floating around your ad, you don't want it to become a burden in loading time. Too cluttered and it might look cheap, too spread out and the size becomes outrageous. The better designed your ad is, the smaller your ad should be. NewMediaPlus has numerous professional designers to help you make your ad stand out from the crowd.
Design Your Ad Around Your Audience
If your demographic is 18- to 40-year-old males who snowboard, you're not going to put a male bodybuilder with underwear in your ad to market your snowboarding website. Make sure you're designing your ad around the person whose attention you want. Just because it looks good to you doesn't mean it will grab the attention of others. Get a second and sometimes third opinion before making big decisions.
Review Your Performance Daily
You don't want to put up an ad and just walk away from it. Check on your performance daily, weekly and monthly. If it's producing good numbers but suddenly takes a turn downwards, you should be on top of it. Nothing will surprise you if you're reviewing your performance. Reviewing performance daily will also give you the information that you need to decide whether it's time to change something or let it ride.
Your click-through rate is essential to the success of your ad. Use these steps and your ad will give you the help you need to make it a success.
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