Use Gift-O-Matic for Your Twitter Pals
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Written by Nathan Johnson | 15 December 2010
The Internet is continually expanding the ways in which holiday shoppers can find the perfect gifts for their loved ones. If any of your friends and family are avid Twitter users, now there's a shiny, new way to get totally personalized recommendations tailored specifically to their interests, tastes and favorite topics.
The Holiday Gift-O-Matic is a gift-buying recommendation Web service developed by Hunch. Hunch is the rapidly expanding recommendation engine created by the developers of the popular location-based social media application, FourSquare.
Hunch has partnered with several notable online retailers to create Gift-O-Matic, whic lets you put the Hunch API engine to work for your Twitter pals and find the best holiday gifts according to their personal tastes and preferences. The search engine figures out the Twitter user's leanings and preferences based on the subjects he or she most often tweets about.
Gift-O-Matic's premise is simple, and it's even easier to use. Simply visit the website, then type in your friend's Twitter username. The site will immediately display dozens of targeted gift recommendations based on the subjects and topics about which your friend has posted on Twitter. The search engine filters the results with photographs of each gift, a brief description, a link to the affiliate retailer, and the current asking price for the product.
The ramifications for small businesses are also huge. For starters, Hunch has a partnership program in the works for online businesses. The e-commerce websites of individual businesses will be able to display the Gift-O-Matic search engine and generate gift recommendation results for visitors' Twitter friends. When a visitor buys a recommended product from the search results, Hunch and the host business would share the revenue. This is very similar to popular affiliate programs, only much more personalized for each individual visitor.
Small businesses can also benefit from using Hunch's Holiday Gift-O-Matic for promotional purposes on social media this holiday season. With a little creativity, a small business looking to enhance its brand on Twitter could use the Gift-O-Matic app for special promotions, such as to award the perfect present to randomly selected Twitter followers. Small businesses could easily use this to ask their followers to spread the word about the promotion and go viral on Twitter, effectively expanding their brand presence while running campaigns that speak to a commitment for highly personalized customer service.
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