Written by : Nathan Johnson
Have you ever received a friend request from someone on Facebook who appeared to have similar interest as you or was part of a group you joined, only to battered with webinar invites, their website links and other marketing materials? This pest is the social media equivalent of a telemarketer who will not stop calling.
I always recommend that people practice proper social grace and "netiquette" when marketing to their audience.
If you upset your potential customers or fan base, not only will you lose them as clients but their online barrage of negative comments could be extremely damaging to your credibility. There is a time, place and manner to ask for business using social media. Ideally, you want to use a strategy that makes the sale a natural progression from a relationship you have built rather than the hard-sell tactic of continuous solicitations. If you do not have the time or patience for this approach, hire a professional consultant who can help you build and maintain your social media assets and formulate a strategy that will create a good balance between relationships and generating revenue.
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