Written by : Nina Khoury
A successful online strategy consists of many parts; monitoring and analyzing the most neglected source of information is certainly one of the most important ones.
Your server log files and data collected by any analytics and/or tracking tools are the keys to unlocking your website's performance secrets.
Proper log file analysis is the single, most important resource a website owner has to determine success and failure, to visualize metrics and to detect potential defects in usability and efficiency. When analyzed and interpreted correctly, these logs will provide you with vital information about every little detail and step a visitor takes on your site. Analyzing your visitors' behavior is crucial when trying to identify performance and conversion issues: Are they staying or are they leaving immediately? Is there a potential disconnect between their expectations and your site’s content?
Do visitors complete the intended paths or are they straying or abandoning the process? Where do they come from? How did they find you? Did the keywords they entered in a search engine query box relate to your content? Did they find what they were looking for? To answer these and many more questions every site owner should implement a visitor tracking strategy and monitor and analyze the results.
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